Your brand's own Amazon reports, turned into one weekly dashboard and a clear action list
Stats & Strats is a browser-based app for brand owners selling on Amazon. With your permission, it reads your Brand Analytics reports and your advertising reports directly from Amazon's official APIs, organizes them by week and by product, and shows what changed, why it likely changed, and what to look at next. Nothing to install and no spreadsheets to maintain.
Demo Brand Co.
Ordered sales by week
| Child ASIN | Sessions | Units | Sales |
|---|---|---|---|
| Demo product A · Large | 9,812 | 1,204 | $16,850 |
| Demo product A · Medium | 7,340 | 866 | $12,120 |
| Demo product B | 6,015 | 611 | $9,770 |
This week's action list
- Conversion slipped on Demo product A · Medium while sessions held. Check price and main image against last week.
- Search query "demo query one" gained impressions but lost click share. Review the listing title for that term.
- Repeat purchase rate rose for Demo product B. Consider a subscribe and save test.
- Two campaigns spent above target with no sales. Review before next week.
The weekly overview screen. All names and figures shown here are illustrative demo data, not a real brand.
What Stats & Strats does
Every screen is built from reports your brand already has the right to see. The app collects them on a schedule, keeps a clean week-by-week history, and puts the numbers that matter side by side.
Sales and trafficWeekly performance by child ASIN
Sessions, page views, units ordered, ordered sales, and unit session percentage for every product, with week-over-week and year-over-year comparisons.
- Parent and child ASIN views
- Buy Box percentage and conversion trends
- Flags for products whose traffic or conversion moved sharply
Search performanceHow shoppers find your brand
Brand Analytics search query and search catalog performance, so you can see which search terms bring impressions, clicks, cart adds, and purchases to your products.
- Your share of impressions, clicks, and purchases by query
- Top search terms and the products shoppers click
- Query trends over time
Customer behaviorBaskets and repeat purchases
Brand Analytics market basket and repeat purchase reports, summarized by product, so bundling and retention ideas start from real purchase patterns.
- Products most often bought together with yours
- Repeat purchase rate by product and period
- Aggregated data only; no individual shopper information
AdvertisingSponsored ads next to organic results
Sponsored Products, Sponsored Brands, and Sponsored Display reports from the Amazon Ads API, shown alongside sales and traffic so spend is always judged against total results.
- Spend, sales, ACOS, and ROAS by campaign and week
- Search terms and targets with spend but no sales
- Budget pacing for the current week
Action listA short, prioritized list each week
The app compares the latest week with recent history and writes a plain-language list of what changed and what to review. Your team decides what to act on; the app does not change your listings or campaigns.
Team accessShare with the people who need it
Invite teammates by email, choose which brands each person can see, and remove access at any time. Weekly summaries can be exported as CSV or shared as a read-only link.
How to get started
Request access
Tell us about your brand through the form below. We confirm fit and set up your workspace.
Authorize on Amazon
You sign in to Seller Central and approve read-only access to your Brand Analytics reports, and separately to your advertising reports. You can revoke either at any time.
Open your dashboard
Stats & Strats collects your recent report history and refreshes every week after that. Your team signs in from any browser.
Your data, handled carefully
Stats & Strats is built on Amazon's official Selling Partner API and Amazon Ads API. It does not scrape, and it does not use a third-party tool to reach your account.
Read-only, least accessOnly the reports the app shows
For your seller account, the app requests the Brand Analytics role only. It does not request access to orders, shipping addresses, buyer names, or any other personal information about your customers, and it never writes to your seller account.
Your data stays yoursUsed only to serve your dashboard
Your reports are shown only to you and the people you authorize. We do not sell your data, share it with other sellers, or combine it with other brands' data.
Protected in storage and in transitEncrypted end to end
Data is encrypted in transit with TLS and encrypted at rest. Sign-in goes through an identity provider, and every request is checked at the network edge before it reaches the app.
Your choice to leaveRevoke and delete at any time
Revoke the app's access in Seller Central under Manage Your Apps, or in your Amazon Ads account. On request, or after access ends, we delete your stored Amazon data as described in our privacy policy.
Pricing
One app, two ways to get it. Every plan includes all features on this page, weekly refreshes, and unlimited team members for your brand.
- Every brand under your management agreement
- Your account team works from the same dashboard
- Weekly review of the action list with your team
- All dashboards, reports, and the weekly action list
- Unlimited team members for the brand
- Billed monthly, cancel any time
Prices are in US dollars and exclude applicable taxes. A brand is one Amazon seller account in one marketplace. Access for a month is billed at the start of that month, and cancelling stops the next month's charge.
Questions
Who is Stats & Strats for?
Brand owners who sell their own products on Amazon and are enrolled in Amazon Brand Registry, which is what gives a brand access to Brand Analytics reports.
Do I need to be an XTREME ROI client?
No. Managed clients get the app as part of their agreement, and any brand can subscribe to the app on its own at the monthly price.
Can the app change my listings or campaigns?
No. Access to your seller account is read-only, and the app only reads reports. Any change to a listing or campaign is made by you or your team.
Which marketplaces are supported?
The United States marketplace today. Contact us about other marketplaces.
How do I disconnect?
Revoke access in Seller Central under Manage Your Apps, and in your Amazon Ads account settings, then tell us if you would like your stored data deleted right away. See our privacy policy for details.
How often is data refreshed?
Weekly, once Amazon has published the reports for the week that just ended. Advertising data can also be refreshed on request.
Request access or ask a question
XTREME ROI
San Diego, California, United States
Questions about your data or a deletion request: privacy@xtremeroi.com
We reply to every request by email, usually within one business day.